The Porsche Design Group has opened a new Porsche Design franchise store at 100 Grant Avenue, near Union Square. The store offers the full range of Porsche Design products, such as sports apparel, luggage, watches, writing tools and small leather goods. A highlight is the lately extended fashion collection for men and women. “San Francisco is an important location for our brand,” says Dr. Juergen
Gessler, CEO of Porsche Design Group. “The Bay Area holds great potential for our brand. The people living here are creative types that support and seek out good design. With our purist, timeless and functional Porsche Design philosophy we do not follow any trends but set our very own accents. The idea behind that lifestyle matches perfectly with the San Franciscans’ lifestyle.”
The Porsche Design store is the company’s first green building store: the shop fittings such as light boxes have been equipped with LED technique in order to lower power consumption by more then 80 per
cent. Porsche Design puts a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional,
timeless and purist design, characterized by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a fashion collection for men and women as well as sports apparel, electronic products and a men’s fragrance line. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria).
